Video
Goals and needs
目標和需求
- I need a reliable platform for sending mail to my friend in the UK
- 我需要一個可靠的平台來寄郵件給我在英國的朋友
- I want to stay updated on the latest postal service updates and news
- 我想隨時了解最新的郵政服務更新和新聞
- I want to be able to track my packages and parcels easily
- 我希望能夠輕鬆追蹤我的包裹
- I need managing multiple packages and tracking numbers
- 我需要管理多個包裹和追蹤號碼
- I want to easily locate nearby post offices and their operating hours
- 我想輕鬆找到附近的郵局及其營業時間
User Persona 1
Amy Wong
Software Developer
Send small mail to UK friend thought hong kong post mobile apps
Challenges and pain points
挑戰和痛點
- Finding an efficient and cost-effective way to send international mail
- 尋找一種高效且經濟高效的方式發送國際郵件
- Keeping up with changing postal regulations and procedures
- 跟上不斷變化的郵政法規和程序
- Navigating through complex shipping options and fees
- 瀏覽複雜的運送選項和費用
- Managing multiple packages and tracking numbers
- 管理多個包裹和追蹤號碼
- Lack of transparency and communication regarding package whereabouts
- 關於包裹去向缺乏透明度和溝通
- Difficulty finding accurate and up-to-date information about postal rates and services
- 很難找到有關郵政費率和服務的準確和最新信息
- Limited customer support and assistance
- 有限的客戶支援和幫助
- Concerns about the security and privacy of personal information
- 對個人資訊安全和隱私的擔憂
Goals and needs
目標和需求
- I want to easily send mail to my friend in the UK
- 我想輕鬆地向我在英國的朋友發送郵件
- I need a reliable and efficient postal service to ensure my mail reaches its destination
- 我需要可靠且有效率的郵政服務來確保我的郵件到達目的地
- I want to be able to track the progress of my mail delivery
- 我希望能夠追蹤郵件投遞進度
- I need affordable shipping options for sending books internationally
- 我需要經濟實惠的國際運送方式來寄送書籍
User Persona 2
Robert Chan
Retired at Hong Kong
He want to send mail to UK friend of some book thought hong kong post mobile apps
Challenges and pain points
挑戰和痛點
- Finding affordable and reliable shipping options for sending books internationally
- 尋找經濟實惠且可靠的國際運送書籍的運輸方式
- Navigating the complexities of customs regulations and documentation when mailing packages overseas
- 在海外郵寄包裹時應對複雜的海關法規和文件
- Keeping track of multiple shipments and ensuring they reach their destination on time
- 追蹤多批貨物並確保它們按時到達目的地
- Dealing with lost or damaged packages during the shipping process
- 處理運送過程中遺失或損壞的包裹
- Managing the cost of shipping, including understanding pricing structures and avoiding hidden fees
- 管理運輸成本，包括了解定價結構和避免隱藏費用
- Finding a convenient way to print shipping labels and arrange pickup for packages
- 尋找列印運輸標籤的便利方法並安排包裹取件
- I consider the cost of shipping when choosing a service, but reliability is also important
- 我在選擇服務時會考慮運輸成本，但可靠性也很重要
- Ensuring that packages are properly packaged and protected to prevent damage during transit
- 確保包裹已正確包裝和保護，以防止運輸過程中損壞
- Handling customer inquiries and providing updates on the status of shipped packages
- 處理客戶詢問並提供已運送包裹的最新狀態
- 提供清晰的郵件寄送資訊：在網站上提供詳細的郵件寄送資訊，包括郵費、派遞時間、追蹤服務等。這樣的資訊可以幫助使用者了解整個寄送過程，並做出適當的選擇。
- 簡化填寫表格：提供簡單且易於填寫的表格，以便使用者輸入寄件人和收件人的詳細資訊。使用自動填寫功能，以減少使用者的輸入工作量。
- 提供即時的郵件追蹤功能：讓使用者能夠隨時追蹤郵件的派遞狀態。這可以增加使用者的信心，並讓他們知道郵件的位置和預計抵達時間。
- 清晰的禁寄物品指引：提供清晰的禁寄物品指引，讓使用者知道哪些物品不能寄送到英國。這可以避免郵件被退回或遭到扣押，並提供更好的使用者體驗。
- 提供多種付款方式：提供多種付款方式，例如信用卡、支付寶等，以方便使用者選擇最適合自己的付款方式。
- 提供客戶支援服務：在網站上提供客戶支援服務的聯絡方式，例如電話號碼、電子郵件或在線聊天。這樣可以讓使用者在需要幫助時能夠輕鬆地聯繫到客戶支援團隊
User Persona 3
Chart GPT
AI Hong Kong Post Apps
MY summary
- 個人資訊安全和隱私的保護
- 最新的郵政服務更新和新聞
- 郵寄包裹的海關法規
- 管理多個包裹
- 追蹤郵件最新狀態
- 運送過程中遺失或損壞
- 客戶支援和幫助
- 經濟實惠
- 營業時間
Persona Needs and Pain Points
Flow
Design A
Design B
Style
_____
GAELY LEE
Email :
Mobile :
gaely_lee@yahoo.com
6899 3517
© 2025 All Rights Reserved by: Gaely Lee
GAELY LEE
UX UI experience with 4 years +
Hong Kong Post Revamp
Through user research and competitive analysis, I proposed a UX upgrade for the post app, including a simplified posting flow, drag-and-drop upload, and real-time preview. Usability testing validated the design, aiming to boost user engagement and retention. An implementation roadmap ensures efficient rollout.
↓
Video
Persona
Flow
Design A
Design B
Style
_____
by Gaely Lee
Hong Kong Post apps
GAELY LEE
Email :
Mobile :
gaely_lee@yahoo.com
6899 3517
© 2025 All Rights Reserved by: Gaely Lee
GAELY LEE
UX UI experience with 4 years +
Hong Kong Post Revamp
Through user research and competitive analysis, I proposed a UX upgrade for the post app, including a simplified posting flow, drag-and-drop upload, and real-time preview. Usability testing validated the design, aiming to boost user engagement and retention. An implementation roadmap ensures efficient rollout.
↓
Video
Persona
Flow
Design A
Design B
Style
_____
by Gaely Lee
Hong Kong Post apps
GAELY LEE
Email :
Mobile :
gaely_lee@yahoo.com
6899 3517
© 2025 All Rights Reserved by: Gaely Lee
GAELY LEE
UX UI experience with 4 years +
Hong Kong Post Revamp
Through user research and competitive analysis, I proposed a UX upgrade for the post app, including a simplified posting flow, drag-and-drop upload, and real-time preview. Usability testing validated the design, aiming to boost user engagement and retention. An implementation roadmap ensures efficient rollout.
↓
Video
Persona
Flow
Design A
Design B
Style
_____
by Gaely Lee
Hong Kong Post apps
GAELY LEE
Email :
Mobile :
gaely_lee@yahoo.com
6899 3517
© 2025 All Rights Reserved by: Gaely Lee